Skype

Brief: Create a print campaign to highlight the benefits of Skype as a medium to make free international calls.

Solution: I kept the tone of voice very playful and welcoming. Using clean simple graphics to show   people communicating internationally. With the simple message of "freedom of speech, worldwide".

I also developed an idea for an ambient poster, which contained a webcam and a live Skype link to another ambient poster in another country, allowing people to see and interact with each other live, through Skype. 

Ambient Poster. The poster shell would contain a webcam and
screen and have a live link to another country, so that people from different
countries could interact with one another live via skype.