Guardian Zeitgeist

Brief: Create a print campaign to launch The Guardian's new online Zeitgeist program as a way of reading the news. The Zeitgeist selects the most read stories of the day from The Guardian's website, and organises and colour codes them into an easy read online application. People can casually scan through to a find a story that interests them. 


Solution: I wanted to reflect the usage and purpose of the Zeitgeist in the campaign, whilst also maintaining a sense of mystery to interest people into what it was. Using the same colours from microsite, I designed a series of images that reflected the senses and thoughts of a human interacting with the Zeitgeist.