Hertz Connect

Brief: Hertz have launched a new car sharing business named "Hertz Connect" People living in the city can book a car and pick it up locally, meaning you don't have to pay a lot of money to own a car and pay for parking and insurance yourself. Hertz want a print campaign to launch this new scheme starting in London.


Solution: I decided to look at the down points of living in the inner city and how this new scheme could help you escape with ease. Playing on the of hectic London Underground, I devised a simple print campaign "to get the system out of your system"

An ambient piece for Hertz. Encouraging people to follow
a new line out of the underground to a new open space.
Getting the system out of your system.