Skype Direct Mail

Brief: Create a direct mail to show how using Skype is better than a phone.

Solution: I decided to focus on the main advantage Skype has over using a phone, which is that you can make free international calls to other Skype users. I designed a fake Skype bill which would be posted to potential Skype customers, which listed hundreds of international calls to different countries. As you get to the bottom of the huge bill you realise there is no cost to all of it and it is all completely free.   

Skype bill arrives in post.

Recipient is met with huge bill of international calls

Relief as the bill subtotal reads zero, as international calls
to other Skype users are totally free. Skype, Take A Deep Breath