Brief: Create a print campaign to highlight the benefits of Skype as a medium to make free international calls.
Solution: I kept the tone of voice very playful and welcoming. Using clean simple graphics to show people communicating internationally. With the simple message of "freedom of speech, worldwide".
I also developed an idea for an ambient poster, which contained a webcam and a live Skype link to another ambient poster in another country, allowing people to see and interact with each other live, through Skype.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggA24JLIS6d3jGo4cEjP346ukyI2eHpnHxkjMwYwJqRukRdbMEvw2chweM7tKGHC_0MxEDhWDHu8G4nfGPv5CqY6IOYIWuoERB_NASOMQU1ZJqtJN7Wvi5oLPAhkLXZEgGWPgGdEm82Mt-/s320/skype+poster.jpg) |
Ambient Poster. The poster shell would contain a webcam and
screen and have a live link to another country, so that people from different
countries could interact with one another live via skype. |